@russ I was making a note about you and had to look up possessive pronouns, because I can’t ever remember if there is a solid rule for them, and realized I had never asked someone if they have a preference for their own name. As a token “s”-ending named person, do you have a preference?
Wow, I have no opinion on this. According to http://www.grammarbook.com/punctuation/apostro.asp you can do it either way. It seems to me that the most important thing is that the writer is consistent, or at least that a work is consistent.
But wait “Another widely used technique is to write the word as we would speak it”. How would you speak it?