i’ve seen this ad before and was bemused, but a friend was just talking about a waterproof bag and so i paid more attention just now:
what is it? why is it named judy?
can i just use the list to make my own bag instead? i really am in the mood to get emergency prepared because we are in an emergency right now
GET READY JUDY… dot com.
Also:
Prep Kits Picked by Experts
…
So like, they are experts at emergencies? Hmmm. Are these the folks we ought to be listening to? Confirmation bias much?! 
I didn’t read the lead-in until just now. Folks think that person is JUDY, and e is stocked and ready to save you in an emergency! You can be sure it’s JUDY saving you, because of eir range of personalized orange backpacks!
